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Using NYC event to expand brand awareness with South Asian customers.
May 1, 2014
By: Christine Esposito
Editor-in-Chief
Iman Cosmetics is the exclusive beauty partner for 2014 New York Indian Film Festival (NYIFF), which runs May 5-10, 2014. This initiative was designed to elevate brand awareness and position specifically with South Asian women living in the US, UK, and beyond, noted Iman. Celebrating 100 Years of Bollywood at the 2014 New York Indian Film Festival, the oldest and most prestigious festival of its kind in the US, Iman Cosmetics will present an exclusive screening of three Bollywood Films on Frida...
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